Growth
Flywheel, funnel and roadmap
How the business is meant to compound, how a reader of a free guide becomes a paying account, and what ships in each period of the runway this round buys. Forward-looking throughout — and where a conversion rate would normally sit, this page says what the basis of the figure is instead of inventing one.
Forward-looking statement. The plan below describes what the round is for, not a measured result.
The flywheel
Six stages, each feeding the next and the last feeding the first. The stage marked below is the input this round buys.
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Publish free trilingual guidance a business can use without talking to anyone
feeds → A company runs an AI-readiness assessment and learns where it actually stands
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A company runs an AI-readiness assessment and learns where it actually stands
feeds → It buys the smallest thing that fits — a seat, a workshop, a readiness engagement
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It buys the smallest thing that fits — a seat, a workshop, a readiness engagement
feeds → Its own documents go into a private vault and the assistant answers from them, with sources
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Its own documents go into a private vault and the assistant answers from them, with sources
feeds → The fuller the vault, the more the account is worth keeping — seats grow, the plan moves up
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The fuller the vault, the more the account is worth keeping — seats grow, the plan moves up
feeds → Its chamber, association or holding sees it working and opens its membership — and the engagement produces the sector material the next company reads
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Its chamber, association or holding sees it working and opens its membership — and the engagement produces the sector material the next company reads
feeds → Publish free trilingual guidance a business can use without talking to anyone
What the round buys on this loop: It buys the smallest thing that fits — a seat, a workshop, a readiness engagement
The customer funnel
Seven stages from first contact to an institution opening its membership. No conversion figure is published and none is in the records, so every rate below reads as what it is.
| Stage | Figure | Basis |
|---|---|---|
| Reads the free layer — a sector guide, a quick win, the glossary, an opinion article | plan assumption | plan assumption |
| Completes one of the four published AI-readiness assessments | plan assumption | plan assumption |
| Asks for a quote, a workshop or a readiness conversation | plan assumption | plan assumption |
| Scoped: what the company has, what can go into a vault, what the first useful thing is | plan assumption | plan assumption |
| Pays — a Suite subscription at its regional tier, or a commissioned build or engagement | plan assumption | plan assumption |
| Expands — more seats, a higher plan, or an extension of the build | plan assumption | plan assumption |
| Opens its institution — a chamber, association, cooperative or holding brings its membership or its subsidiaries | plan assumption | plan assumption |
No conversion figure is published, and none is claimed. Every stage below is named; the rates that would sit beside them are what this round installs the instrumentation to measure.
The roadmap
18 months of runway, as 3 periods of 6 months, counted from the day the round closes. Four lanes; a diamond marks a milestone; the line beneath each item is the use-of-funds line it is paid from.
Months 1–6 after close
Product
- ◆ Self-serve account provisioning, the private vault and usage metering live on the published Suite Product and platform engineering
- The Chamber helpdesk build packaged as a repeatable engagement: ingestion, guardrails, multilingual answers, CRM capture Delivery capacity for custom builds
- Investors Pitch Agent+ — parity with the open-source Claude for Financial Services reference pitch agent, then an investor-kit mode on the CEMI standard (docs/investors-pitch-agent-plus-brief.md) Product and platform engineering
Market
- First institutional agreements with chambers, associations and cooperatives in the Caribbean and Latin America Go-to-market
- The trilingual content layer and the four assessments kept current — the acquisition surface stays the acquisition surface Content and assessment platform
Team
- Delivery capacity beside the founder, so a second build does not wait for the first to finish Delivery capacity for custom builds
Finance
- ◆ Billing and metering in production, so subscription income is measured rather than invoiced by hand Product and platform engineering
Months 7–12 after close
Product
- ◆ The Group / Holding console: isolated vaults per subsidiary, per-brand voice, cross-subsidiary benchmarking, one compliance view Product and platform engineering
- ◆ Further packaged assistant builds delivered, each at a lower unit cost than the one before Delivery capacity for custom builds
Market
- The European tier opened, on the developed-economy pricing the site already publishes Go-to-market
- Sector material extended to the industries the new institutions bring with them Content and assessment platform
Team
- Support capacity sized to the account base rather than to the forecast Delivery capacity for custom builds
Finance
- ◆ Security review and the data-protection posture completed and documented — the question every regulated buyer asks first Infrastructure, model costs and compliance
Months 13–18 after close
Product
- The Enterprise integration surface: SSO, the published SLA, and integration into the stacks Enterprise accounts already run Product and platform engineering
Market
- ◆ A first Group / Holding contract signed — the upside the Group console was built for Go-to-market
- The institutional route repeated outside the founding market Go-to-market
Team
- The operating team the next raise is argued on — and the honest statement of what it still lacks Go-to-market
Finance
- ◆ Unit economics measured per plan and per regional tier — assumed today, measured by here, and the basis of the next raise Product and platform engineering
- Runway held to month 18 with the terms of the next round prepared rather than improvised Infrastructure, model costs and compliance
Use of funds, and where to read the rest
The allocation these items are paid from, with the round terms it belongs to: /investors/ask/
Every revenue stream, with each published price quoted verbatim: /investors/revenue/
Financial terms, revenue and detailed materials are available on request. Figures describe capacity built and operating today; forward-looking statements are identified as such.