Fill the shared company profile once, add any context, and the studio applies Kim & Mauborgne's ERIC framework — plus a Red vs Blue Ocean comparison and a new value curve. Everything is editable.
How It Works
Complete the company profile, optionally add context, choose your output language and model, and generate. You get an ERIC grid (what to eliminate, reduce, increase, and create), a factor-by-factor Red vs Blue Ocean comparison, and a new value curve describing the non-customers you can win. Edit any field; your changes persist on this device. Download as Markdown, print, or save to your workspace.
A starting hypothesis — test it with real customers and data. This tool reasons only from the profile and context you provide. It does not browse the web and will not invent statistics, market sizes, or competitor data — where a hard figure is needed it marks it as [validate: …].
Want a deeper engagement? Managed and custom strategy engagements — value-innovation workshops, customer research, and market validation — are available via CEMI.
Ready to Get Started?
Request your personalized program today. Tell us about your goals and we will design a learning experience that fits your needs, schedule, and budget.